Disc Face Printing Part 2-
Tuesday, April 24, 2012
Replicated Discs are made with your music, video, or data stamped
right into the plastic itself. There are two main used when printing on
replicated discs: Offset Printing and Screen Printing.
Offset
printing uses the CMYK printing process consisting of UV inks. It is most often
printed on top of a white screen print flood. Most printers can also print up to
two spot colors. A gloss coat may also be added in place of a spot color. This
will have the effect of increasing the gloss level and the vibrancy of the
print.
The other print method is Screen Printing. Unlike CMYK
printing that can produce a wide range of colors, screen printing can typically
only use up to five premixed colors. The colors can be used together and mixed
to produce a variable brightness or gradients of the color. The resolution of
screen printed discs is not as high as offset printed discs. Also, since the
colors are premixed, a white flood is not required. However, color separations
ARE required for screen printing. Often a vector based program is used to
produce the design for the disc. This can make design much more challenging for
the amateur designer. And using a design service like those at Ultra Entertainment is extremely helpful!
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Disc Face Printing-
Thursday, April 12, 2012
Ultra Entertainment uses the highest quality print process
available for both of their Duplication and Replication processes. This ensures
that the product you get will be the best both in quality and in presentation.
We will start first with a discussion about Duplication printing. There
are three main methods to print on a duplicated disc and there are a few
variations of those technologies. The available methods include inkjet, printed
adhesive label, and thermal print.
Inkjet printers come in a couple of
variations. The main difference is the type of ink and how it is cured. Standard
inkjet printers use off-the-shelf ink that doesn’t adhere very well to the
plastic discs. Usually you can rub off some of the ink with your fingers. Some
companies put a clear label over the top to protect the ink. There are also
large production inkjet printers that use a UV cured ink. This ink won’t rub
off. The quality of these printers vary greatly.
Another popular method
is to print on labels and then stick them to the surface of the disc. This is
probably what you've done before if you've made a disc label at
home. Like any sticker, those can peel up from heat or cold over time.
The best print quality on duplicated discs is definitely by thermal
retransfer printers. This method prints a digital image right to the surface of
the disc. This method is very high quality but also very expensive. Resolution
ranges from 170 DPI up to 600 DPI.
Ultra Entertainment uses our own process called Chroma Plus Disc Printing. This
means we use a 600 DPI digital print that is fused to the top of the disc and
lacquer coated to protect the print. It produces a glossy 600 DPI print and
provides the best on disc print possible! It provides the best resolution
available on a printed disc with a glossy shine! With Chroma Plus print it is
near impossible to tell the difference between a Replicated product and a duplicated product!
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Paperwork & Forms-
Wednesday, March 28, 2012
As part of your preparation process for placing your disc Duplication or Replication order, you will need to print and fill out a few forms. There are
two forms required with every CD or DVD Duplication or Replication order through Ultra Entertainment. They are the Terms & Conditions and the
Replication Rights forms.
The first form we will review is your Terms
& Conditions form. This form should be read carefully before you sign it.
The purpose of this form is to explain to you many important steps and processes
that will pertain to the successful completion of your order. There are many
things that Ultra Entertainment want you to be aware of and this form allows you
to review all of final important points to cover before producing your discs.
After you carefully review this form, simply sign it and mail it in along with
your master disc.
The second form that is required is called
the Replication Rights Form or IPR form. This form is very important to Ultra
Entertainment because without it, they cannot legally duplicate or replicate
your discs. The form is there to protect you as the artist or the business
professional and it helps to ensure that the company is following the proper
laws as it pertains to cd/dvd Duplication and Replication.
The form has several sections where you will detail out the title of
your project and how it will be distributed. You will also indicated such things
as the Artist Name, Content or Music Type and whether or not you are the owner
of all song writing and publishing rights. If you are not the owner of the music
you are copying, there is a section on the form that will allow you to indicate
where you have obtained the proper licensing. In a nutshell, if the music you
are recording was not written by you, you must obtain 'rights' to be able to
record and copy it. This pertains most commonly to 'cover songs' but can apply
to sampled tracks as well as other types of copying.
For more
information on obtaining rights, I suggest you visit such websites as:
www.harryfox.com or www.easysonglicensing.com. They answer these questions every
day and can assist you to ensure you have all of your ducks in a row before you
start your disc duplication or replication process.
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What is Copyrighting?-
Tuesday, March 13, 2012
In a nutshell, copyrighting prevents others from copying your music or data without your expressed permission. It is not necessary to copyright your music in order to produce a disc but it may be something that you would like to consider before, during or after the process.
You can officially copyright your music with the U.S. Copyright Office or you can use what is often termed as the 'poor man's copyright.' I am not by any means giving you legal advice on which option is right for you but, instead, to only provide you with some information on the available options.
For official copyrighting information, I recommend that you visit www.copyright.gov. This is where you can find all current and accurate information as it pertains to official copyrighting.
If you would like to take a more hands on approach you can follow what many people do and that is to set up a Poor Man's Copyright. The poor man's copyright is not fail proof but it is affordable and easy to do which is why many people choose it. The process is simple. First, put any items that you want to copyright such as music, lyrics or designs into an envelope. Second, seal the envelope and third, mail it to yourself through the United States Postal Service. When you get it 'back' in the mail, do NOT open it. The postal service will have placed a date and seal on it so as long as you do not open the envelope it is an accurate date stamp of when you created your music. If you set it aside in a safe place, you will always have a reference.
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Recording & Mixing - THE BASICS-
Friday, March 02, 2012
Before you start the disc duplication/replication process you must have a viable
‘Master CD’. To obtain a useable master you will need to go through the
recording, mixing and mastering process. The process of Recording, Mixing and
Mastering really requires a separate and detailed blog of its own, but I would
like to cover a few of the very basics as a quick introduction. This will also
act as a good 'base' for you.
Before you can make copies, you will of
course need to record the music you have written. One decision you will need to
make in this process is to determine HOW you want to record your music. There is
no right or wrong choice here, but there are two main options that most artists
will choose from.
The first option is to record 'live'. This often
creates a more 'raw' sound. Depending on the style of your music, you may want
this sound. The second option is to use a multi-track recording process where
each instrument is individually recorded, or 'stemmed'. A multi-track recording will typically
give you a more polished, clear sound.
After you decide how to record,
you will need to decide where you want to record. One option would be to reserve
time at a local recording studio and have a professional help you through the
process. You can check in your local phone book or do an online search for a
studio in your area. We recommend that you spend some time researching and try
to find a reputable establishment where you can get customer testimonials to ensure the studio is a good fit for your needs. The
recording process is not only very time consuming, but it can be extremely stressful and expensive so you want to make sure you partner with a studio that is going to be a good
fit for you and your budget.
The second recording option is to purchase
your own recording equipment and record "in-house". While this gives you
complete artistic freedom and control, it can be a daunting experience if you
are not knowledgeable about using the equipment you purchase.
After you
record, you will need to move into the next phase which is mixing and mastering.
This is where you will spend the most significant amount of time. Mixing involves a lot
of 'playing around' with your music. You may do things such as add in effects,
adjust fade, equalize your tracks and more. This is also where you will perfect
the flow of the song.
The last and final step after your tracks are
mixed is to begin the Mastering Process. Mastering is where you
perform all of the fine tuning. You will also adjust levels of the songs to
ensure they all play at the same volume on your master disc. This last step
ensures that your music is exactly as you want your fans to hear it.
Remember that this has been a VERY simplistic description, and does not
cover the Recording, Mixing & Mastering process in much detail.
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Design Work -
Wednesday, February 22, 2012
In order to create your retail ready final product, you must
have artwork designed and ready to print. When we discuss the term ‘artwork’, we
are referring to the images, graphics, logos and text that we will print on your
packaging, inserts, tray cards and disk face.
The first thing to
consider is what design program you will use to set up your artwork. There are
many design programs available and it is important to select a program that is
created for designing artwork for print and not a program designed only for
website design or other design. Please see our blog titled "Creating Your Artwork" for a more indepth description of popular programs used by designers.
No matter what program
you use, you may need some help to understand the proper sizing of your artwork.
To ensure that your design is set up correctly, we highly recommend the use of Ultra Entertainment's free design templates. The main purpose of
the artwork templates are to aid in the making of your artwork. They help you
understand where the cuts and fold will occur in your design. They also ensure
that you are working in the correct resolution (300dpi). It is recommended that
you work in a program that supports layers, such as Photoshop, so you can work
on top of the template and then turn it off so it doesn’t appear in your print.
It is not an uncommon mistake for a design to be submitted with the guidelines
‘locked’ into the artwork. This poses an obvious problem as the lines would
print on the final product.
Templates include important elements that
you need to consider when you are doing your design. These include the Bleed,
Cut, Safety and Fold lines. The cut and fold lines are fairly easy to explain as
it is where we plan to cut and fold the paper used in your CD Packaging. What may be a little less obvious are the terms “bleed” and
“safety.”
As we discuss the bleed and safety lines, it is important that you understand
the limitations of print and that it is not possible to cut each piece in
exactly the right location every time. You may envision that a printer prints
right to the edge of the page and it is 100% accurate. The reality is that your
artwork is actually printed on very large sheets of paper along with many other projects. These large pages are then cut up on a large guillotine
cutter. This is done by an actual person and subject to the machine tolerances
which are typically about 1 millimeter. Keep in mind that the one millimeter
variance shows up on both sides of your print so the net effect is that it can
be off by up to 2 millimeters. An experienced designer understands this and
designs in such a fashion that it won’t matter. Amateur designers often don’t
consider this and may be disappointed with the results. Here are some things you
want to consider with your design to avoid disappointment.
We strongly
advise you to avoid using borders around your print. The one millimeter
deviation in the cut causes the design to look flawed as it relates to the
border. It is your responsibility as the designer to consider the limitations of
the technology in your design. Another thing to consider if you are
printing a multi-page booklet that is stapled is not to overlap your design from
one page to the next. Doing so increases the potential that the variance will
affect the overall presentation of your design.
Pay
attention to your “Bleed Line” when you are designing your backgrounds. The
bleed line is the outside line on the template. All background color or images
should extend at least to or, ideally, past the bleed line. This ensures that when we cut
your artwork there will not be any white edges.
Finally, be sure to
notice the “Safety Line” which is the inside line on the template. Any and all
elements of importance should be well within the safety line. Typically this
means that you want to keep all of your text within that area. Folds are a
little more accurate than cuts, but again…if you want your piece to look as good
as possible, try not to have a dramatic change across your folds. These are
things that designers who design for the print world understand. Ultra Entertainment has a full design team available to meet
all of your design needs if you do not feel comfortable taking on the task yourself. Our designers are experienced and understand the ins
and outs of the design process. They will take all of the stress out of the
process for you. If you are ordering design services you will want to take a
little time to organize your thoughts and ideas. When organizing your
ideas for your design, you will come up with ideas such as color scheme, look
and the “feel” that you are going for. For example, is your music dark and
ominous, or light and cheery? These sorts of descriptions will help our
designers to better understand the look you are trying to achieve. You will also
want to gather any photos, images, graphics, logos or other items you want us to
use in the design process. Lastly, you will want to organize any copy you want
us to use. Copy refers to all of the text or wording that will be included in your
project. This includes things like your title, song track names, thank you
notes, and more. Once all of this information is presented to the design team, they will go to work for you!
The
design process is just that, “a process.” The more detailed your description,
the quicker the designers will be able to achieve the perfect design that you
are looking for. It is inevitable that you will have to do at least one or two
initial proofs before your design is ready for print. A proof will be sent to
you for evaluation. You will look it over, make changes/suggestions and then
resubmit to the designer. They will then make the necessary tweaks and resend
back to you to proof again. This process is repeated until you are happy with the final
design!
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Turn Time-
Monday, February 13, 2012
As an artist you are probably most concerned with your music, and that's how it
should be! As your CD provider Ultra Entertainment wants to remind
you of another very important piece to your 'CD Puzzle', and that is the 'turn
time' or the time it takes for a manufacturer to make your CDs and get them into your hands.
My strong recommendation to all artists is to give yourself PLENTY of
time before scheduling any events or, more importantly, scheduling that very
important 'Release Party' to make sure you have your product! The worst possible
feeling is to have your event date arrive without CDs to support it.
When
considering the production time of your discs there are 3 important
parts to remember:
Part #1 is the pre-press time. This also includes the
time it will take you to mail in your master CD and all other materials you will
need to process your order. Pre-press involves uploading your artwork to a
designer who will 'pre-press' or review it to ensure it is set up properly for
print. A proof is typically emailed back to the band to approve before moving to
the next phase. Pre-press can take up to 3 business days and in some cases can
take even longer. For example, if the artwork you have submitted is not ready for
print you may be required to re-upload it.
Part #2 of your production time is
that actual 'pressing' of your CDs. Production can vary dramatically between duplicated and replicated orders as well as between jewel case and
cardboard-type orders. It is very important that you discuss the projected turn-time with the person handling your order so they can give you an acurate time range
and help you to determine if you would need to RUSH your order to meet any
important events. NOTE - All production time is based on business days which means it is
a Mon-Fri schedule excluding weekends and any major holidays. Another KEY thing
to remember is that standard production time is never guaranteed. As much as every
company would like to hit its projected ship date 'dead on' everytime, it just
doesn't always happen. There are probably a hundred different potential delays that can
happen during the production of your project from the making of the discs, printing
of the inserts, packaging and prepping for shipment. Don't schedule your event
based on projected dates...MAKE SURE they have shipped before making plans
whenever possible.
Part #3 is the ship time. If you live within the
Continental U.S. your ship time will vary from 2-5 business days in most cases.
However, there can be shipping delays with the carrier such as your UPS driver
missing your house! Always build-in some extra time on shipping days to make
sure you have them well ahead of schedule. Also remember shipping services run only
on business days as well.
Hopefully this little information will help you
in your future endeavors. If you have any questions about turn-times please contact one of our sales representatives who can assist you further!
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ISRC, CD-Text and Gracenote...OH MY!-
Tuesday, February 07, 2012
Eventually you may want to consider adding ISRC codes and CD -Text to your CD
Duplication project. This is an optional step and can be added during the
mastering process or after your discs are created.
ISRC
codes are made to identify a particular recording of a song. ISRC codes are used
by retailers like iTunes, Napster, and Rhapsody to report music sales to
services like SoundScan. ISRC codes can be embedded into the CD during the mastering process, or you can pay a company like Ultra
Entertainment to embed them during the Duplication or Replication
process.
CD-TEXT is an extension of the standard Audio CD format. It
allows storage of addition information such as Album Title, Song Name, Artist
and Genre on the cd itself. Encoding CD-Text Titles on a master WILL NOT cause Artist, Song Name, or other information to so display in media
programs like iTunes, Napster or Rhapsody. Some more recently made car and home
stereos support this format, but we find that it is only about 20% of today's
systems. If you want your project information to show up in media programs,
you’ll need to use Gracenote, Inc.
Gracenote, Inc. manages the “CDDB” or
Compact Disc Database. This service is used by most of the popular media player
programs like iTunes, Windows Media Player, Napster, Rhapsody, etc. When a CD is
inserted into your compatible device, the first few bits of information are read
and sent over the internet to the CDDB database. Since those bits are likely to
be unique per disc and per song, the CDDB database service can look
up the Artist, Song Name, and other information in their database and send it
back to your computer. This database can store a lot of information about the
project including album artwork! The data is then copied down into your computer
and presented whenever you use the disc. If you insert a disc and
find that it doesn’t have CD text, you can title it yourself and transmit it to
CDDB using programs like iTunes. Within a few weeks, it should appear in their
system. You can also register for a Gracenote account and make entries in a more
direct way.
*Sony purchased Gracenote in 2008.
**Note that some free
players don’t use the Gracenote CDDB service.
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The Quality of Your Master Disc-
Wednesday, January 25, 2012
Did you know that every time you burn a cd, errors are introduced?
Better quality media burning at a lesser speed will introduce the least errors. Errors in the burn typically won’t become any audible defects. The CD and DVD standards have error correction built in to minimize skipping and tracking issues. As players get old and discs get abused by normal wear and tear, it is harder for players to read them. Older players may even have a hard time tracking discs WITHOUT errors for a variety of reasons such as a dirty or worn out laser, calibration problems etc.
Another good thing to consider is that discs can inherit any flaws in the original master. So if you make a copy of a copy of a copy, the disc error rate increases slightly. When creating your master to send to Ultra Entertainment be sure to consider all of the recommendations below to create the most reliable disc with the fewest errors:
1) Send only a first generation disc.
2) Burn your original at very slow speeds. 2x, 4x, 8x. Some burners are more compatible with one brand of media over another and burn more reliably at certain speeds. In general, speeds under 8 times will yield the best results
3) Use a late model burner with the latest firmware upgrades
4) Test your disc in a CD or DVD player (or TWO) to ensure it works reliably. Also make sure you listen to the COMPLETE disc!
5) Utilize testing tools to ensure that you don’t have too many errors. Nero burning software includes testing applications that are compatible with most CD/DVD burners.
6) Don’t touch or scratch either side of the disc. Handle it by the edges only, and always with clean hands.
7) If you are making an audio disc, ensure that you have an actual “Audio” disc and not MP3 or WAV files on a data disc. If you test your CD in a cd player other than a computer, it typically won’t play if it is not an audio disc. Some newer CD players will play MP3 files, however. If you test in a computer, it will often play a disc full of MP3 files as if it were an audio disc.
Remember, your duplicate/replicate discs will only sound as good as your master!
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Jewel Cases-
Monday, January 16, 2012
A critical step in the process of creating your CDs is to choose which type of packaging you want. Choosing your packaging is an important step because it will indicate how much room you will have for artwork design. Ultra Entertainment strives to offer you several packaging options to consider.
Probably the most well recognized packaging option is the
Jewel Case. These have been around for years and you have undoubtedly purchased many of them when buying music from your favorite artist. The jewel case is the standard plastic case you will see in most every retail CD store including places like Wal-Mart or Target. The cases are made of clear plastic and allow for a paper insert to be placed in the front of the case and a tray card insert that is locked into the back of the case under the plastic tray card area that holds your disc. The insert can be as simple as a single square of paper with artwork on both sides, which is called a 2-panel insert, or as complex as a 32-page stapled booklet. The tray card insert which sits under the tray card, can be printed on one or both sides. The most common is the one-sided tray card that displays on the back of the jewel case with your track listing. You can also choose to have something printed underneath the CD when you pull it out of the case which would be a two-sided tray card. For the plastic tray holding your disc, you can choose from several different colored trays. Jewel Case Packages are probably the most popular package option due to their cost effectiveness and the fact that it has been accepted as an industry standard.
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